Board of Directors

Steve Morris 2 People
Steve Morris
Chairman & CEO
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Paul Bromelow 2 People
Paul Bromelow
Commercial Director
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Simon Parkins 2 People
Simon Parkins
Global Sales Director
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Olly Heard 3 People
Oliver Heard
Finance Director
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Gerry Burke 3 People
Gerry Burke
Group Marketing Director
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Senior Management

Chris Boyes 2 People
Chris Boyes
Director of Technical Services
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Phil Trumble 2 People
Philip Trumble
Director of Software & IBM TSS
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Steve Morris
Chairman & CEO

Steve is a venture capitalist with over 25 years’ experience in the IT industry.
He founded Catalyst Solutions plc in 1994. In its first year Catalyst became the leading IBM business partner in the UK, growing by 1998 to over 500 employees with offices worldwide and turnover in excess of $100M. He sold the majority of his stake in Catalyst in 1998.

In October 1998 Steve became CEO and Majority shareholder in IFTE Ltd., providing fire training equipment to the world’s leading airports and municipal fire services. After purchasing a majority shareholding in the company he took up the position of CEO, taking the company from a small UK business to a world leader in its field, dramatically increasing the company’s reputation and turnover. After the takeover and integration of Symtron, the only competitor to IFTE in the world – based in USA, Steve floated IFTE on AIM. IFTE was sold to KIDDE engineering in 2003.

In October 2000 Steve merged Notability Solutions Ltd (now Cartmor TWP Holdco 3, AssurIT’s holding company) and took the business from losing £750K per month to profitability, in three months. He completed a reconstruction of the combined businesses, and subsequently disposed of three of the major business units.

Following the disposal of Catalyst, Notability and IFTE Steve became an investor in a wide variety of businesses, taking a hands-on role in their development, and specialising in mergers and acquisitions, predominantly in the technology industry.

Paul Bromelow
Commercial Director

Paul joins us from IBM where he has led cross brand business development activities worldwide for IBM Mid-Market since the start of 2012. During this time he has had a particular focus on leveraging ISV and MSP relationships to build new, cloud orientated routes to market for IBM products and services.

Prior to this Paul spent 3 years at London & Partners, as Global Sales Director, travelling extensively across the world working with international business leaders. Paul led the global sales team covering London & Partners’ portfolio of business operations and driving foreign direct investment into London, including established and emerging markets. He provided direction for business growth of existing foreign owned companies based in London and also managed overseas offices’ development activities in San Francisco, New York, Madrid, Paris, Berlin, Delhi, Mumbai, Beijing, Shanghai, Shenzhen and Melbourne.

Before joining London & Partners Paul worked with IBM in various UK and International sales management positions, including 3 years at IBM’s HQ in Zurich from 2005 where he was responsible for business development of IBM’s POWER Systems Division. Paul moved to Switzerland having managed the AS/400 Sector Sales business in the UK and previously leading the winback sales team in EMEA North Region to be the most successful competitive team in IBM worldwide.

During a long career in sales within IBM Paul has worked with most industry sectors from large multinationals to SME businesses and has a track record of delivering sales growth. Paul also has specialised knowledge in new business and channel development.

Paul started his career with IBM in 1988 as an SE having previously spent three years at British Aerospace as a design engineer on military aircraft projects including EFA, Tornado, Jaguar, Buccaneer and various versions of Nimrod.

Paul holds a degree in Pure Physics from Nottingham University. He is married to Michele and has four young children.

If he had spare time he would spend it in the mountains or by the sea, rock climbing or surfing in summer, snowboarding or ice climbing in winter. Paul also enjoys cars and boats and does the cooking at home.

Gerry Burke
Group Marketing Director

Prior to joining AssurIT in 2001, Gerry held various managerial positions in construction, graphic design and marketing.

During his employment at AssurIT he has gained a thorough understanding of all of the functions of the Managed Services business, leading to his promotion, in 2010, to Managing Director with overall responsibility for Finance and Operations. He joined the main board in 2006.

Following the acquisition of Apex Computers International in 2011, and the formation of APSU, Gerry was promoted to Group Marketing Director with overall responsibility for Marketing and Special Projects.

Oliver Heard
Finance Director

Oli has undertaken a number of senior roles specialising in Financial, Commercial and Strategic management of businesses primarily in the IT industry, in situations including turnarounds, mergers/post acquisition integrations and especially with companies experiencing significant growth potential.

Oli’s previous role was Finance Director of Capita’s IT and Network Services Division, a £200 Million+ infrastructure and managed services provider employing over 500 staff. During this time he was closely involved in assessing, completing and integrating a number of strategic acquisitions in the telephony, call centre and general IT services sector which significantly broadened the capability of the Division.

Prior to that Oli was Finance Director of Synetrix Ltd, a network and managed services provider primarily focussing on the UK education sector and backed by Apax Partners. As part of the senior management team he was responsible for delivering significant year on year revenue and profit growth, strategic acquitions and the ultimate sale of the business to Capita Group Plc.

Simon Parkins
Global Sales Director

Simon has had a highly successful career in the IT Industry and has a wide variety of cross-industry background and extensive global experience.
He joins the Board of APSU as Global Sales Director having held senior sales and partner directorship roles in companies such as Misys, IBM and Oracle, where he assisted in running and growing both existing businesses and also establishing new markets in regions such as Continental Europe, the CIS, North America and Asia.

Simon lives in the United Kingdom and is married with a teenage daughter. In his spare time he enjoys rugby, mountain biking and collecting antiques.

Chris Boyes
Director of Technical Services

Chris has undertaken a number of roles at APSU which have provided a broad perspective of Technical Services within the IT industry. Since starting in 2000 as a Cisco Presales Consultant he progressed within Communications as Product Manager, Team Leader and Services Manager. During this time he has maintained Cisco Network Professional and Design Professional accreditations, developed the communications business, infrastructure and Managed Services solutions.

Prior to APSU, Chris began his career in IT with sponsorship from GEC and placements in their Telecommunications business. Joining Ultra Electronics as Network Manager he supported their manufacturing systems, before moving to Cheltenham and Gloucester Building Society as a Network Specialist, here he was involved IBM networking and two major Cisco ITTs through to implementation.

Philip Trumble
Director of Software & IBM TSS

Philip is one of the founding team of APSU, having joined APSU (Apex Computers in 1999). Acknowledged within IBM as a leading TSS expert, he has been responsible for APSU’s emerging market dominance in providing IBM Maintenance and Technical Support Services.

Philip holds 15 IBM Professional Certifications from WebSphere and ICS through to IBM’s Customer Experience Management software, Tealeaf. He is also a qualified FAST Software Compliance Auditor and Software Compliance Manager.

Under Philips stewardship, APSU currently occupy the number two position for IBM MTS business in the UK, having exponentially grown the volume of business over the past 14 years.