emPOWERed Campaign Updates


emPOWERed Campaign Updates

The aim of the emPOWERed Marketing Directive event, held at Hogarths Hotel, Solihull on 23–24 May 2013, was to collaborate with our external partners to develop coordinated co-marketing campaigns.





Teams were created from IBM, ISVs, Vendors, Distribution and APSU staff members who worked together to develop marketing plans for Cisco Meraki, Cloud Compute & DRaaS, IGS Maintenance/GARs, Infrastructure, MSP & ISV, Tealeaf and vSRi.





For us to share the enthusiasm fostered within these teams and to provide visibility for the marketing objectives agreed on, we have developed this web portal so you can track our progress in delivering brand awareness and in achieving significant market penetration.



Notification of status changes for marketing spend, lead generation and sales, together with campaign milestones for the seven marketing streams we all collaborated on, will be provided by email and may be accessed via this secure portal.



You have been provided with a unique login to access this page, and all activity is monitored by APSU.



emPOWERed Partners



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Campaign Dashboard

Predicted Marketing Budget

Total: £138,500
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Predicted Lead Generation

Total: 523
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Predicted Sales Revenue

Total: £17,060,000
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emPOWERed Dashboard Legend





Cisco Meraki |
Cloud Compute & DRaaS |
IGS Maintenance / GARS |
Infrastructure |
MSP & ISV |
Tealeaf |
vSRi


Grey Arrow



Cisco Meraki

Campaign Description

To target APSU’s existing customer base for Meraki Cloud Managed Networks using web demos and evaluations as a go-to market.



Increase supplier profile within Cisco Meraki.



Promotion of web demos using online ads.


Marketing Budget

Tip: Hover over the chart to view details.
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Lead Generation

Tip: Hover over the chart to view details.
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Sales Revenue

Tip: Hover over the chart to view details.

(Expressed as TCV)
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Campaign Updates

15/10/13

Wi-Fi for Education email to be sent out to ~19,950 contacts with follow-up telesales.

13/08/13

‘Experience Your Customers’ email campaign sent to Marketing Directors.

31/07/13

Cisco Meraki for Retail landing page launched.

24/07/13

Wi-Fi for Education email sent to 19,950 subscribers.

11/07/13

APSU win first Meraki deal. Initially a proof of concept, however larger opportunity ahead.



Media

  • Customer experience email campaign
    Customer Experience Email Campaign
  • Wi-Fi for Education email campaign
    Wi-Fi for Education Email Campaign
  • Meraki for Retail landing page
    Meraki for Retail Landing Page
  • Campaign landing page
    Meraki Webinars Landing Page
  • Webinar invitation email template
    Meraki Webinar Email Invitation
  • Meraki LinkedIn Ad
    LinkedIn Ad
  • Solution page
    Solution Page

Links

Cisco Meraki Free AP Campaign

Cisco Meraki Trial

Cisco Meraki for Retail

Cloud Managed Networks

Wi-Fi for Education



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Cloud Compute & DRaaS

Campaign Description

To be the leading provider of integrated managed cloud services.



Build awareness of APSU cloud services through media and specific events



Branding of monitoring and provisioning App for Virtual Data Centre



Marketing Budget

Tip: Hover over the chart to view details.
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Lead Generation

Tip: Hover over the chart to view details.
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Sales Revenue

Tip: Hover over the chart to view details.

(Expressed as TCV)
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Campaign Updates

29/10/13

APSU now provides white-labelled Managed Services and tiered server recovery options for Interoute, Europe’s Cloud Services provider.


30/08/13

Pilot service for VDC in the United States.


26/06/13

2013 Cloud World Forum Event, Stand 1110.


03/06/13

First win for VDC Managed Service. Five year agreement with Giant.


10/06/13

Lead generation campaign started


Media

  • Interoute White-labelled Managed Services [br] Interoute White-labelled MS
  • Campaign landing page [br] Campaign landing page
  • A6 flyer (front) [br] A6 flyer (front)
  • A6 flyer (back) [br] A6 flyer (back)
  • Solution presentation [br] Solution presentation
  • Promotional girl uniform [br] Promotion girl uniform

Event

  • Interoute Stand [br] 2013 Cloud World Forum
  • Event Photos [br] Event Photos
  • Event Photos[br] Event Photos



png

IGS Maintenance / GARS

Campaign Description

Build marketing program to attack white space who use third party maintenance using the following proposition:



– Change in Firmware Legislation

– Same price or lower

– Audit and Consolidation, compliance

– 3 or 5 year deal with finance wrap

– Multi Vendor

– Message clients with SWMA only to supply HWMA and multi vendor bundled service.



Deliver and promote bundled GARs offering to competitive 2nd user clients. UK market initially.

Marketing Budget

Tip: Hover over the chart to view details.
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Lead Generation

Tip: Hover over the chart to view details.
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Sales Revenue

Tip: Hover over the chart to view details.

(Expressed as TCV)
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Campaign Updates

15/09/13

Competitive Winback Campaign to start in earnest.

02/09/13

Ian Powell joins APSU with 25 years of experience within IBM to help APSU build new TPC pipeline.

27/08/13

IBM Maintenance ‘You can cut your IT budget’ email campaign sent to list linking to dedicated IBM Maintenance web page.

18/06/13

Lead generation campaign started on sub-set of profiled database.



Media

  • Landing page
    Landing page
  • Maintenance Email Campaign
    Maintenance Email Campaign

Links

IBM Maintenance



png

Infrastructure

Campaign Description

Awareness – Trade Press, Social Media, APSU Website.



Appointment setting for net new prospects.



E-shot landing page for internal (existing) clients to drive event attendance.



Ensure Pure Systems STG sales team fully aware and engaged with APSU campaign



Marketing Budget

Tip: Hover over the chart to view details.
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Lead Generation

Tip: Hover over the chart to view details.
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Sales Revenue

Tip: Hover over the chart to view details.

(Expressed as TCV)
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Campaign Updates

7/11/13

Another large win for IBM Pureflex and IBM Storwize V7000, more in the pipeline.

29/09/13

Large wins for IBM Pureflex and IBM Storwize V7000.

21/09/13

Pipeline from Event totals £850,000, with IBM FlashSystem, IBM Storwize V7000 and IBM Flex System showing high commitment for Q4 close..

17/09/13

Blade & Storage Technology Event at Silverstone Circuit, Northamptonshire. Many attendees have indicated this was the best IBM event they have been to by far.

Media

  • Blade & Storage Photo Gallery
    Blade & Storage Photo Gallery
  • Blade & Storage Event Page
    Blade & Storage Event Page
  • Blade & Storage Event Page
    Blade & Storage Email Invitation

Links

Event Page

Photo Gallery



png

MSP & ISV

Campaign Description

Provide a bundled solution for ISV’s that will deliver IaaS, a managed service to OS level with resiliency options tiered by RPO/RTO.



Joint campaign with INFOR to known customer base of 300 Power i Users.



Promote awareness and raise profile of Cloud for ISV workloads to cover existing and net new white space clients together with white label,



Marketing Budget

Tip: Hover over the chart to view details.
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Lead Generation

Tip: Hover over the chart to view details.
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Sales Revenue

Tip: Hover over the chart to view details.

(Expressed as TCV)
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Campaign Updates

11/10/13

Infor website promotes white labeled services from APSU for Cloud High Availability, Production On Demand and Managed Services for the IBM i platform. Already working on multiple opportunities that are expected to close in Q4.

18/09/13

ISV, Martin Dawes Systems now aligned with APSU to deliver cloud services to new clients. Long lead to closure, however first deal expected Q1 2014.


04/09/13

Island Pacific launches Cloud Services and Managed IT solutions for their retail application suites. APSU will assist with design, implementation and delivery of enterprise-class Infrastructure as a Service (IaaS) and tiered business continuity solutions, initially for UK/EU, leading later to a global offering.



Media

  • Infor Cloud High Availability
    Infor Cloud High Availability

Links

Cloud High Availability

Cloud Backup

Remote Managed Services



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Tealeaf

Campaign Description

APSU to become leading provider of Customer Experience Management Solutions in the UK.



Become the highest accredited partner in Europe for Tealeaf.



Target APSU named accounts, establish need with online demonstration.



Promotion to new e-commerce entrants/providers/suppliers/clients.



Marketing Budget

Tip: Hover over the chart to view details.
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Lead Generation

Tip: Hover over the chart to view details.
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Sales Revenue

Tip: Hover over the chart to view details.

(Expressed as TCV)
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Campaign Updates

14/10/13

Targeted Twitter campaign relating to customer checkout failures and communicating these to e-commerce directors.


02/09/13

16 Leads now validated and approved for SVI, long lead time with expected closure Q1 2014.


13/08/13

‘Experience Your Customers’ email campaign sent to Marketing Directors.


12/06/13

Sales and Technical Certification for IBM Tealeaf completed, making APSU the most accredited partner in Europe.



Media

  • Landing page
    Landing page
  • Customer experience email campaign
    Customer Experience Email Campaign

Links

IBM Tealeaf



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Virtual Server Recovery for i

Campaign Description

To be the de facto Managed Service company for all customers in the UK needing Power I resilience and services in the Cloud.



– Build awareness of vSRi

– Speak to every Power i user in the UK

– Provide a resilient solution for IBM i clients with Power i and associated wintel platforms. Joint portfolio of IBM and APSU offerings to be agreed

– Where price is sensitive, reduced RPO/RTO multi-platform solution to be designed.



Marketing Budget

Tip: Hover over the chart to view details.
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Lead Generation

Tip: Hover over the chart to view details.
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Sales Revenue

Tip: Hover over the chart to view details.

(Expressed as TCV)
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Campaign Updates

14/10/13

Initiative with Vision Solutions and Avnet to further target System i market


30/09/13

Major Campaign with On-Channel focusing on 1000 profiled customers to engage discussion on High Availability for System i.


01/07/13

Major win for IBM and APSU, global logistics company signs 5 year deal on Blue paper for vSRi. Service is now live.


01/06/13

Clothing manufacturer move away from incumbent and sign directly with APSU for VSRi.



Media

  • VSRi Landing Page
    VSRi Landing Page
  • VSRi Email Campaign
    VSRi Email Campaign

Links

Virtual Server Recovery for i