Recap: APSU’s Technology Showcase at Williams F1
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Recap: APSU’s Technology Showcase at Williams F1

APSU’s Technology Showcase, held on 17 November 2015, covered emerging and consolidated technology solutions that improve storage performance, lower response times, ensure maintenance compliance and protect data on any platform.

Held in the Williams F1 conference centre, home to one of the largest Formula 1 collections in the world, event sessions utilised intuitive polling technology delivered through the audience’s iPad’s to provide real time feedback to presenters.

Keynote speakers from IBM, Lenovo, Cisco, and Arrow ECS, delivered engaging presentations about the latest server and storage technology, and enterprise security.

There was also a special guest appearance from former Top Gear Stig, Perry McCarthy, who provided his unique insight into Formula 1 and his time as Top Gear’s Stig.

The event concluded with an exclusive tour of Williams F1, including a rare glimpse of Sir Frank Williams’ Legendary Grand Prix collection.


By request, the presentations for each session are available for download from the links below, together with an extract of the iPad poll results.


Speaker: Guy England
Director EBG, Lenovo UK & Ireland


Speaker: Matthew Fordham
UK&I Software Defined Storage Leader, IBM


Speaker: Therese Eaton
Client Technical Specialist

Power Systems

Speaker: David Spurway
IBM Power Systems Product Manager – STG, UK and Ireland


Speaker: Richard Holmes
IBM Solutions Manager, Arrow ECS


Speaker: Jatinder Shetra
Consulting Security Engineer


Speaker: Sarah Lawrence
Software Asset Auditor, Software & IBM TSS


Speaker: Paul Bromelow
Group Commercial Director, APSU

Poll Results

Photo Gallery

Technology Showcase - Williams F1



About APSU
APSU is a technology pioneer delivering cloud-based services into the IBM mid-range market before any other company. Viewed by IBM as a strategic partner with board representation on IBM’s Worldwide Advisory Councils, the company has an impressive technical pedigree. It is the highest accredited IBM Business Partner in Europe and is elite in the channel; sitting at the number one position for Power Systems (i and AIX), PureFlex, Enterprise Storage and IBM Tealeaf.

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