Tag: remote managed services

emPOWERed Campaign Updates

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emPOWERed Campaign Updates

The aim of the emPOWERed Marketing Directive event, held at Hogarths Hotel, Solihull on 23–24 May 2013, was to collaborate with our external partners to develop coordinated co-marketing campaigns.



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Teams were created from IBM, ISVs, Vendors, Distribution and APSU staff members who worked together to develop marketing plans for Cisco Meraki, Cloud Compute & DRaaS, IGS Maintenance/GARs, Infrastructure, MSP & ISV, Tealeaf and vSRi.



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For us to share the enthusiasm fostered within these teams and to provide visibility for the marketing objectives agreed on, we have developed this web portal so you can track our progress in delivering brand awareness and in achieving significant market penetration.

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Notification of status changes for marketing spend, lead generation and sales, together with campaign milestones for the seven marketing streams we all collaborated on, will be provided by email and may be accessed via this secure portal.

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You have been provided with a unique login to access this page, and all activity is monitored by APSU.

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emPOWERed Partners

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Campaign Dashboard

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Predicted Marketing Budget

Total: £138,500
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Predicted Lead Generation

Total: 523
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Predicted Sales Revenue

Total: £17,060,000
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emPOWERed Dashboard Legend

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Cisco Meraki |
Cloud Compute & DRaaS |
IGS Maintenance / GARS |
Infrastructure |
MSP & ISV |
Tealeaf |
vSRi

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Grey Arrow
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Cisco Meraki

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Campaign Description

To target APSU’s existing customer base for Meraki Cloud Managed Networks using web demos and evaluations as a go-to market.
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Increase supplier profile within Cisco Meraki.
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Promotion of web demos using online ads.
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[wptabs]
[wptabtitle]Marketing Budget[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= '0098' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualization0098","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A4:C5xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"domainAxis":{"direction":1},"series":{"0":{"color":"#999999"},"1":{"color":"#109618"}}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Lead Generation[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
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[/wptabcontent]

[wptabtitle]Sales Revenue[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.[br]
(Expressed as TCV)
[chartbootgs version= '1.1' code= '7C54' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualization7C54","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A8:C9xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#109618"}}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

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Campaign Updates

15/10/13[br]
Wi-Fi for Education email to be sent out to ~19,950 contacts with follow-up telesales.[br][br]

13/08/13[br]
'Experience Your Customers' email campaign sent to Marketing Directors.[br][br]

31/07/13[br]
Cisco Meraki for Retail landing page launched.[br][br]

24/07/13[br]
Wi-Fi for Education email sent to 19,950 subscribers.[br][br]

11/07/13[br]
APSU win first Meraki deal. Initially a proof of concept, however larger opportunity ahead.
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Media

[royalslider id="1"]

Links

Cisco Meraki Free AP Campaign[br]
Cisco Meraki Trial[br]
Cisco Meraki for Retail[br]
Cloud Managed Networks[br]
Wi-Fi for Education
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Cloud Compute & DRaaS

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Campaign Description

To be the leading provider of integrated managed cloud services.
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Build awareness of APSU cloud services through media and specific events
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Branding of monitoring and provisioning App for Virtual Data Centre
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[wptabs]
[wptabtitle]Marketing Budget[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= '7FBC' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualization7FBC","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A20:C21xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#3366cc"}}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Lead Generation[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= '8A44' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualization8A44","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A28:C29xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#3366cc"}}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Sales Revenue[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.[br]
(Expressed as TCV)
[chartbootgs version= '1.1' code= '02E1' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualization02E1","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A24:C25xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#3366cc"}}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]
[/wptabs]
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Campaign Updates

29/10/13[br]
APSU now provides white-labelled Managed Services and tiered server recovery options for Interoute, Europe's Cloud Services provider.
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30/08/13[br]
Pilot service for VDC in the United States.
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26/06/13[br]
2013 Cloud World Forum Event, Stand 1110.
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03/06/13[br]
First win for VDC Managed Service. Five year agreement with Giant.
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10/06/13[br]
Lead generation campaign started
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Media

[royalslider id="3"]

Event

[royalslider id="4"]
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png

IGS Maintenance / GARS

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Campaign Description

Build marketing program to attack white space who use third party maintenance using the following proposition:
[br][br]
- Change in Firmware Legislation[br]
- Same price or lower[br]
- Audit and Consolidation, compliance[br]
- 3 or 5 year deal with finance wrap[br]
- Multi Vendor[br]
- Message clients with SWMA only to supply HWMA and multi vendor bundled service.
[br][br]
Deliver and promote bundled GARs offering to competitive 2nd user clients. UK market initially.

[wptabs]
[wptabtitle]Marketing Budget[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'B3B7' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationB3B7","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A36:C37xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#FF9900"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Lead Generation[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'B5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationB5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A44:C45xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#FF9900"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Sales Revenue[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.[br]
(Expressed as TCV)
[chartbootgs version= '1.1' code= 'B3B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationB3B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A40:C41xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#FF9900"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]
[/wptabs]
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Campaign Updates

15/09/13[br]
Competitive Winback Campaign to start in earnest.[br][br]

02/09/13[br]
Ian Powell joins APSU with 25 years of experience within IBM to help APSU build new TPC pipeline.[br][br]

27/08/13[br]
IBM Maintenance 'You can cut your IT budget' email campaign sent to list linking to dedicated IBM Maintenance web page.[br][br]

18/06/13[br]
Lead generation campaign started on sub-set of profiled database.
[br][br]
[/gn_column]

[gn_column size="1-4" last="1" style="0"]

Media

[royalslider id="6"]

Links

IBM Maintenance
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png

Infrastructure

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Campaign Description

Awareness – Trade Press, Social Media, APSU Website.
[br][br]
Appointment setting for net new prospects.
[br][br]
E-shot landing page for internal (existing) clients to drive event attendance.
[br][br]
Ensure Pure Systems STG sales team fully aware and engaged with APSU campaign
[br][br]
[wptabs]
[wptabtitle]Marketing Budget[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'B7B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationB7B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A52:C53xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#dc3912"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Lead Generation[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'C5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationC5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A60:C61xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#dc3912"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Sales Revenue[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.[br]
(Expressed as TCV)
[chartbootgs version= '1.1' code= 'D5B1' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationD5B1","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A56:C57xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#dc3912"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]
[/wptabs]
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Campaign Updates

7/11/13[br]
Another large win for IBM Pureflex and IBM Storwize V7000, more in the pipeline.[br][br]

29/09/13[br]
Large wins for IBM Pureflex and IBM Storwize V7000.[br][br]

21/09/13[br]
Pipeline from Event totals £850,000, with IBM FlashSystem, IBM Storwize V7000 and IBM Flex System showing high commitment for Q4 close..[br][br]

17/09/13[br]
Blade & Storage Technology Event at Silverstone Circuit, Northamptonshire. Many attendees have indicated this was the best IBM event they have been to by far.[br][br]

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Media

[royalslider id="15"]

Links

Event Page[br]
Photo Gallery
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[br]

[br]

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MSP & ISV

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Campaign Description

Provide a bundled solution for ISV’s that will deliver IaaS, a managed service to OS level with resiliency options tiered by RPO/RTO.
[br][br]
Joint campaign with INFOR to known customer base of 300 Power i Users.
[br][br]
Promote awareness and raise profile of Cloud for ISV workloads to cover existing and net new white space clients together with white label,
[br][br]
[wptabs]
[wptabtitle]Marketing Budget[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
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[/wptabcontent]

[wptabtitle]Lead Generation[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'G5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationG5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A76:C77xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#990099"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Sales Revenue[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.[br]
(Expressed as TCV)
[chartbootgs version= '1.1' code= 'F5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationF5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A72:C73xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#990099"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]
[/wptabs]
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Campaign Updates

11/10/13[br]
Infor website promotes white labeled services from APSU for Cloud High Availability, Production On Demand and Managed Services for the IBM i platform. Already working on multiple opportunities that are expected to close in Q4.[br][br]

18/09/13[br]
ISV, Martin Dawes Systems now aligned with APSU to deliver cloud services to new clients. Long lead to closure, however first deal expected Q1 2014.
[br][br]

04/09/13[br]
Island Pacific launches Cloud Services and Managed IT solutions for their retail application suites. APSU will assist with design, implementation and delivery of enterprise-class Infrastructure as a Service (IaaS) and tiered business continuity solutions, initially for UK/EU, leading later to a global offering.
[br][br]
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Media

[royalslider id="16"]

Links

Cloud High Availability[br]
Cloud Backup[br]
Remote Managed Services
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[br]

[br]

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Tealeaf

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Campaign Description

APSU to become leading provider of Customer Experience Management Solutions in the UK.
[br][br]
Become the highest accredited partner in Europe for Tealeaf.
[br][br]
Target APSU named accounts, establish need with online demonstration.
[br][br]
Promotion to new e-commerce entrants/providers/suppliers/clients.
[br][br]
[wptabs]
[wptabtitle]Marketing Budget[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'H5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationH5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A84:C85xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#0099C6"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Lead Generation[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'K5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationK5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A92:C93xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#0099C6"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Sales Revenue[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.[br]
(Expressed as TCV)
[chartbootgs version= '1.1' code= 'J5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationJ5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A88:C89xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#0099C6"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]
[/wptabs]
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[gn_column size="1-4" last="0" style="0"]

Campaign Updates

14/10/13[br]
Targeted Twitter campaign relating to customer checkout failures and communicating these to e-commerce directors.
[br][br]

02/09/13[br]
16 Leads now validated and approved for SVI, long lead time with expected closure Q1 2014.
[br][br]

13/08/13[br]
'Experience Your Customers' email campaign sent to Marketing Directors.
[br][br]

12/06/13[br]
Sales and Technical Certification for IBM Tealeaf completed, making APSU the most accredited partner in Europe.
[br][br]
[/gn_column]

[gn_column size="1-4" last="1" style="0"]

Media

[royalslider id="17"]

Links

IBM Tealeaf[br]
[/gn_column]

[br]

[br]

png

Virtual Server Recovery for i

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Campaign Description

To be the de facto Managed Service company for all customers in the UK needing Power I resilience and services in the Cloud.
[br][br]
- Build awareness of vSRi[br]
- Speak to every Power i user in the UK[br]
- Provide a resilient solution for IBM i clients with Power i and associated wintel platforms. Joint portfolio of IBM and APSU offerings to be agreed[br]
- Where price is sensitive, reduced RPO/RTO multi-platform solution to be designed.
[br][br]
[wptabs]
[wptabtitle]Marketing Budget[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'L5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationL5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A100:C101xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#DD4477"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Lead Generation[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.
[chartbootgs version= '1.1' code= 'N5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationN5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A108:C109xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#DD4477"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]

[wptabtitle]Sales Revenue[/wptabtitle]
[wptabcontent]
Tip: Hover over the chart to view details.[br]
(Expressed as TCV)
[chartbootgs version= '1.1' code= 'M5B9' border= '0' width= '425' height= '200' attribution= '0' jsondesc= '{"containerId":"visualizationM5B9","dataSourceUrl":"http://spreadsheets.google.com/tq?key=0AvMqPLH7GTfodHpnOVpQUTJlNWI0VnR4R0psSG94T1Exxx03xxxrange=A104:C105xxx03xxxheaders=1xxx03xxxsheet=Sheet1","options":{"legend":"none","title":"","useFirstColumnAsDomain":true,"isStacked":false,"vAxes":xxx00xxx{"title":null,"minValue":null,"maxValue":null,"viewWindow":{"max":null,"min":null},"useFormatFromData":true,"logScale":false},{"viewWindow":{"max":null,"min":null},"minValue":null,"maxValue":null,"useFormatFromData":true,"logScale":false}xxx01xxx,"animation":{"duration":500},"booleanRole":"certainty","hAxis":{"minValue":null,"maxValue":null,"viewWindow":null,"viewWindowMode":null,"useFormatFromData":true},"series":{"0":{"color":"#999999"},"1":{"color":"#DD4477"}},"domainAxis":{"direction":1}},"state":{},"view":{},"isDefaultVisualization":true,"chartType":"ColumnChart"}' ]
[/wptabcontent]
[/wptabs]
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Campaign Updates

14/10/13[br]
Initiative with Vision Solutions and Avnet to further target System i market
[br][br]

30/09/13[br]
Major Campaign with On-Channel focusing on 1000 profiled customers to engage discussion on High Availability for System i.
[br][br]

01/07/13[br]
Major win for IBM and APSU, global logistics company signs 5 year deal on Blue paper for vSRi. Service is now live.
[br][br]

01/06/13[br]
Clothing manufacturer move away from incumbent and sign directly with APSU for VSRi.
[br][br]
[/gn_column]

[gn_column size="1-4" last="1" style="0"]

Media

[royalslider id="18"]

Links

Virtual Server Recovery for i[br]
[/gn_column]


About APSU



slider_apsu_data_centre
 

Mission Statement

"APSU’s mission is to harness the collective expertise, intellectual property and infrastructure of our group, and to grow our continued market share in both the UK and other countries in which we choose to operate.

We aim to deliver consistently strong results for our shareholders; to attract and retain customers through providing best-in-class customer service, support and solutions; and to be an employer of choice. We accomplish this by striving relentlessly to be a leader rather than follower in the managed-services industry.”

About APSU

APSU was established in 2011 following a merger between Apex Computers International Ltd (formed in 1989), an IBM mid-market infrastructure business, and AssurIT (formed in 1996), an IBM managed services company.

APSU is a technology pioneer delivering cloud-based services into the IBM mid-range market before any other company. Working in conjunction with IBM, APSU provides a fully managed high-availability service known as VSRi (Virtual Server Recovery for IBM i), under a worldwide agreement with IBM.

Viewed by IBM as a strategic partner with board representation on IBM’s Worldwide Advisory Councils, the company has an impressive technical pedigree. It is the highest accredited Business Partner in Europe and is elite in the channel; sitting at the number one position for Power Systems (i and AIX), PureFlex and Enterprise Storage.

APSU’s service portfolio also includes technical consultancy, procurement, managed services, in-store and on-line retail solutions, cloud hosting and physical co-location.

Partnerships with other vendors have been developed to ensure multiple routes to market. These include Cisco, HP, Microsoft and VMware, together with Interoute, Europe’s largest cloud services platform provider. APSU has also cemented business relationships with independent software vendors (ISVs); these relationships provide the potential to win new business in America and in continental Europe.

The company has enjoyed significant growth, with a compounded annual growth rate (CAGR) of 129 per cent in the last three years. APSU is the fastest growing IT company (Sunday Times Tech Track 100) in the south-west of England and ranked number 20 overall in the UK.

APSU is headquartered in Cirencester, Gloucestershire, and has physical data centres in Cirencester and Coventry with rack space allocation in London, Newport and Warwick.

The company also delivers enterprise-class cloud services from virtual data centres (VDCs). The service is provisioned from five datacentres in London, Amsterdam, Berlin, Paris and Geneva with no data transfer charges between locations. With the recent acquisition by IBM of Softlayer, which provides cloud infrastructure on an Internet scale, APSU will be able to further increase its level of service in this area.


APSU is a trading name of APSU IT Limited and APSU Solutions Limited. Both companies are subsidiaries of APSU Holding Limited.
APSU Holding Limited registered in England No. 09227941; APSU IT Limited registered in England No. 05481272; APSU Solutions Limited registered in England No. 04477618.
Registered Office: APSU House, The Mallards, Broadway Lane, South Cerney, Cirencester, Gloucestershire GL7 5TQ, United Kingdom.

AssurIT selected as service delivery partner for IBM Express Remote Managed Service

IBM has announced a range of remote managed services aimed at meeting the needs of the mid-market under it's 'Express' portfolio banner.

IBM will provide office hours or 24 x 7 services covering as much, or as little, of a clients IT infrastructure as required, all priced significantly lower than IBM's Enterprise level offerings.

What makes this service different is IBM's ability to 'offer' instant price quotations using a new on-line pricing tool and it's ability to take on customers in a short time frame.

AssurIT is pleased to announce that it has been selected to deliver the System i remote manage service component of this service for IBM.

Steve Ellis, AssurIT's Managing Director, is delighted with the new agreement:

"AssurIT has built a reputation for delivering a high standard of managed services at a very competitive price in IBM's System i user base.

AssurIT is already a proven services partner of IBM with the SHARP high availability service and so extending this service to cover production systems make perfect sense.

IBM trusts us to deliver.

The challenge with selling IBM services to SME customers has always been the price and IBM has addressed that now. It is also enabling its channel partners to take this to market and they are the people who really understand how to sell services to the customers this service is targeted at.

You can have the security of an IBM contract for much, much less than you might think, that is a proposition that we are happy to invest in"